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Sometimes I really feel like newborns get the short end of the fashion stick. Sure it should all be about comfort and safety for a tiny baby, but just a little bit of style never hurt anyone.

Most of the time the one pieces, sleepers, gowns have ducks or frogs or something rather blah (in my opinion anyway). Don't even get me started on the plain white wrap tees or one pieces. When Ruby was born she was so tiny that she spent her first two months in basic white. She looked like an army recruit or something in her white cotton tees, if she had a pair of dog tags she would have been able to join up with the ranks. The only way to accessories was through her hats and socks.

Someone was bound to solve this problem and sure enough it was a team of moms! New For Baby was born and besides the fact that it makes me want to have another baby, it makes me wish I was a baby so that I could cuddle up in a swing in a soft striped pink suit and sleep the day away.

New For Baby is just that, new-for-baby. New babies, new wardrobe. Sold in various sets or individual pieces including blankets, New For Baby carries boy, girl and unisex ensembles. All coordinating, all soft, all one size designed to fit your, guess what? New baby.

The presentation is another reason to get excited. Know someone who is having a new baby? Order up a gift set and they will be so excited! You will be thrilled that you gave a fashionable, yet comfy and safe, unique gift.

Daily Stroll readers receive 10% off of their purchase. Use code: DailyStroll at checkout. Offer expires 12.31.07.